Web design trends come and go. Thanks to the upheaval in 2020, web designers are going to see some common trends fall by the wayside for safer design choices.
In Articles on January 11, 2021 Sponsored
This article is sponsored by BeTheme.
We had a heck of a year in 2020. Businesses were forced to pivot in new and creative ways. Consumers had to adjust. As a result, the web needed to change, too.
Before we get too far into 2021, it’s absolutely critical that we reflect on the changes of the past year. Because many of the web design trends that worked for pre-2020 consumers and businesses aren’t going to work anymore.
Today, we’re going to look at what the newest design trends will look like, why they’ve come about, and we’ll also check out examples of websites and BeTheme pre-built sites that are already making good use of them.
Whether you’re designing a site for a new client or you want to pivot an existing client’s site to align with post-2020 design trends, keep reading:
1. Use more comforting color palettes
In years past, web design trends lists favored bolder color palettes and gradient schemes. If you wanted to quickly capture a visitor’s attention and elicit an emotional response, you’d use strong colors to do so.
But with all the drama, panic and fear that dominated 2020, we’re going to see brands tone down their usage of color in 2021.
That doesn’t mean that color can’t still be used to inspire visitors to feel a certain way. It just means that color palettes will inspire feelings of calm, comfort, and safety this year.
Bellroy, for example, is a company that sells carry goods — things like wallets, bags, and phone cases that keep people’s items safe and organized:
Although some of its products come in bright colors, the white space and photo backgrounds used on the website lean towards a more neutral and natural color palette.
The BeSpa pre-built website is another good example of soothing colors done right:
As you can see, a tamer color palette doesn’t have to translate to boring. It’s simply prioritizing a different set of priorities and emotions; namely, security and comfort.
2. Seamlessly blend physical and digital imagery
Many people were stuck at home with very little to do but look at their screens in 2020. This led to a greater blending of their real lives with their digital ones.
In the past, web designers generally focused on creating websites with either photos or illustrations.
Photos allowed brands to depict real world scenarios as well as to show off their actual products. Illustrations, on the other hand, were useful for depicting abstract concepts and to explain highly technical products.
However, now that the line has blurred between the physical and digital worlds, web design can start reflecting this change, too. It doesn’t need to be one or the other.
Here’s an example of this in action from fashion designer Constance Burke:
Her portfolio could’ve gone either way in the past (i.e. real models wearing clothing she’s designed or a lookbook of hand-drawn fashion sketches). But she’s blended the two here in a very creative way.
You might also consider blending the physical and digital similar to how the BeSki pre-built site does:
출저 :https://tympanus.net/codrops/2021/01/11/new-web-design-trends-and-inspiration-for-2021/
In Articles on January 11, 2021 Sponsored
This article is sponsored by BeTheme.
We had a heck of a year in 2020. Businesses were forced to pivot in new and creative ways. Consumers had to adjust. As a result, the web needed to change, too.
Before we get too far into 2021, it’s absolutely critical that we reflect on the changes of the past year. Because many of the web design trends that worked for pre-2020 consumers and businesses aren’t going to work anymore.
Today, we’re going to look at what the newest design trends will look like, why they’ve come about, and we’ll also check out examples of websites and BeTheme pre-built sites that are already making good use of them.
Whether you’re designing a site for a new client or you want to pivot an existing client’s site to align with post-2020 design trends, keep reading:
1. Use more comforting color palettes
In years past, web design trends lists favored bolder color palettes and gradient schemes. If you wanted to quickly capture a visitor’s attention and elicit an emotional response, you’d use strong colors to do so.
But with all the drama, panic and fear that dominated 2020, we’re going to see brands tone down their usage of color in 2021.
That doesn’t mean that color can’t still be used to inspire visitors to feel a certain way. It just means that color palettes will inspire feelings of calm, comfort, and safety this year.
Bellroy, for example, is a company that sells carry goods — things like wallets, bags, and phone cases that keep people’s items safe and organized:
Although some of its products come in bright colors, the white space and photo backgrounds used on the website lean towards a more neutral and natural color palette.
The BeSpa pre-built website is another good example of soothing colors done right:
As you can see, a tamer color palette doesn’t have to translate to boring. It’s simply prioritizing a different set of priorities and emotions; namely, security and comfort.
2. Seamlessly blend physical and digital imagery
Many people were stuck at home with very little to do but look at their screens in 2020. This led to a greater blending of their real lives with their digital ones.
In the past, web designers generally focused on creating websites with either photos or illustrations.
Photos allowed brands to depict real world scenarios as well as to show off their actual products. Illustrations, on the other hand, were useful for depicting abstract concepts and to explain highly technical products.
However, now that the line has blurred between the physical and digital worlds, web design can start reflecting this change, too. It doesn’t need to be one or the other.
Here’s an example of this in action from fashion designer Constance Burke:
Her portfolio could’ve gone either way in the past (i.e. real models wearing clothing she’s designed or a lookbook of hand-drawn fashion sketches). But she’s blended the two here in a very creative way.
You might also consider blending the physical and digital similar to how the BeSki pre-built site does:
출저 :https://tympanus.net/codrops/2021/01/11/new-web-design-trends-and-inspiration-for-2021/
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